Keynote coaching · For CEOs facing the most important stage of the year

Keynote coaching for CEOs.
Your speech lands when it counts.

I'm Sven Gold, a German TV presenter since 2013, and I prepare CEOs, board members and founders 1:1 for keynotes where there is no second take: conference stages, customer events, investor days. We work on your real speech, online or in person, in English or German. In the end you speak freely, in your own voice and with a clear head.

Apply for an intro call Free Keynote Teardown
TV presenter since 2013 (ProSieben) · Coach to the EWOR Fellows · English & German

At a glance

For whom
CEOs, board members and founders with a decisive appearance in the next 3 to 9 months
Format
1:1 training on your real keynote: half or full day plus sessions up to the appearance
Location
Online or in person, at your place or mine
Language
English or German, in the language of your appearance
Lead time
Ideally 3 to 6 months. The training day takes place at least 4 weeks before the appearance.
Investment
From €9,500 plus VAT. Core program and VIP package by application only.
Why keynotes fail

You are at the top of your field. On stage, people should see it too.

Most executives who come to me don't have a content problem. The problem is how the content lands under pressure. That's what we train:

Instead of blackouts, filler words and rushing

A clear head when it counts

Pauses instead of “um”, an opening you could deliver at 3 a.m., and a pace the audience can follow.

Instead of memorized and stiff

Free-flowing and structured

A clear outline instead of word for word. You don't sound like you're reading, and you still stay on track.

Instead of a voice that thins out under pressure

Your voice at full strength

Breathing, pitch and a personal voice ritual you can run in a few minutes before every appearance.

Instead of uncertainty in Q&A

Quick-witted and spontaneous

Improvisation in three stages, so critical questions don't throw you off.

Instead of half the impact in English

Equally convincing in both languages

We train in the language of your appearance. Most of my clients speak English on international stages.

Instead of panic when something goes wrong on the day

Prepared for the unexpected

The tech fails, your slot gets cut, the previous speaker runs over: with an emergency kit and a stage check, you're prepared.

Planned backwards, from your appearance

How keynote coaching works

  1. 1

    Application and intro call, 45 minutes

    You apply with a few short details. If it's a fit, we clarify who you're speaking to, what's at stake and how much time is left before your appearance.

  2. 2

    Analysis of where you stand

    From a recording of a previous appearance I see where your biggest levers are. If there isn't one, 60 seconds on your phone is enough.

  3. 3

    The training day on your real keynote

    Opening and close, voice, body language, speaking freely and structure. On camera, so you see the difference yourself.

  4. 4

    Sessions up to the appearance

    Short exercises that fit into a busy calendar, plus feedback on your videos and a run-through of the complete speech.

  5. 5

    If you like: I'm there on the day

    With Stage Ready we do the dress rehearsal the day before on the real stage, and I'm backstage at the event.

I don't write your speech. The content stays yours. I work on how it lands.

Formats and investment

Three formats, one goal: your appearance lands

Which format fits depends on what's at stake and how much time is left before your appearance.

Keynote PRE5ENCE Intensive

€9,500

The focused start when a specific appearance is coming up.

  • Half a day 1:1 online
  • 2 sessions of 60 minutes before the appearance
  • Blackout-proof opening: your first sentences are rock solid
Apply for an intro call

Executive PRE5ENCE Intensive

By application only

The core program: a full day on your real appearance and support all the way to the stage.

  • A full day 1:1 (8 hours)
  • 4 sessions of 60 minutes before the appearance
  • All 6 bonuses: blackout-proof opening, emergency kit, writing for the ear, panel & talk playbook, stage check, review compass
  • Countdown guarantee
Apply now

Stage Ready

By application only

For the appearance where nothing is left to chance.

  • Everything in the Executive Intensive, training day in person
  • Dress rehearsal the day before, on the real stage if possible
  • I'm at your event: backstage, final check, feedback afterwards
  • 12 months of access to the PRE5ENCE Academy
Apply now

Price plus VAT. The Executive Intensive and Stage Ready are by application only, because I personally work with a maximum of 12 executives per month. You apply through the intro call.

In practice

Prepared for stages like the Sigma Squared Society, P&G and OMR

Daniel Dippold, EWOR: Sigma Squared Society in Lisbon

Preparation for his speech as President of the Sigma Squared Society and for a BBC interview.

Xavier Sarras, 4P Capital: speech in front of 7,000 people

Preparation for his speech in front of 7,000 people in France.

Stefan Homeister: P&G Global Alumni Meeting 2025

Preparation for hosting alongside former P&G CEO David Taylor in front of around 500 executives in Berlin.

OMR: a founder in front of 10,000 people

Training in advance, a rehearsal the day before and on-site support for his appearance on the OMR stage.

“The most incredible technology doesn't help one bit if you can't communicate the potential of what you're building in a simple way. Sven is our number-one choice at EWOR.”
Daniel Dippold · Founder & CEO, EWOR
Who trains you

Sven Gold – TV presenter and coach for high-pressure appearances

I started at ProSieben, one of Germany's largest TV networks, in 2013. Two and a half months later I had my first own show. Since 2017 I've been the social face of the magazine show taff and helped build its social formats. In nine months they reached 3.7 billion views.

My own start was rocky: the response to my first application videos was that a media career was not recommended for me. With the right training, my dialect was gone in two weeks. That's why I know: speaking is not a talent. It is training.

More about me on LinkedIn →

Today I work with CEOs, founders and executives using my PRE5ENCE method with five pillars: Body, Flow, Voice, Clarity and Stage.

2013
Start at ProSieben, soon after my own show on ProSieben MAXX
3.7B
views for taff social in 9 months
10,000
people in front of a client's OMR stage
DE · EN
Training in the language of your appearance

What my keynote coaching is not

  • No ghostwriting. I don't write or research your keynote. I help you structure it and deliver it freely.
  • No entertainer training. You shouldn't come across like a showman, but like yourself on your best day.
  • No off-the-shelf seminar. We work 1:1 on your real appearance, not on practice speeches.

FAQ

How much does keynote coaching with Sven Gold cost?

The entry point is the Keynote PRE5ENCE Intensive (half a day plus 2 sessions) for €9,500 plus VAT. The Executive PRE5ENCE Intensive and the VIP package Stage Ready with dress rehearsal and on-site support are by application only. You can apply through the intro call.

How early should I start keynote coaching?

Ideally three to six months before the appearance. The training day takes place at least four weeks beforehand, so there is enough time for the sessions. Short-notice requests are possible if a slot is available.

Do you write my keynote?

No. The content stays yours. I work on structure, opening and close, voice, presence and speaking freely – in other words, on how your message lands.

Does keynote coaching work online?

Yes. The Executive Intensive is available as a full day online or in person, at your place or mine. The online day can be split over two days if you prefer.

My keynote is in English. Is that possible?

Yes. Most of my clients speak English on international stages. We train in the language of your appearance.

Do you come to the event?

Yes, with the Stage Ready package. We do the dress rehearsal the day before, on the stage itself if possible, and I'm backstage on the day.

How are you different from a classic rhetoric trainer?

I come from live television, where you have to deliver on cue. We work 1:1 on your real appearance, not in group seminars, and I take on a maximum of 12 executives per month.

Is the training confidential?

Yes. Recordings and content from the training are never published without your explicit consent.

When is your keynote?

I work with a maximum of 12 executives per month. Apply for an intro call: I review your details, and if it's a fit, we spend 45 minutes on what matters for your appearance.

Apply for an intro call Start with a free Teardown
or email me at [email protected]
Also of interest: Media training for CEOsPitch training for foundersGuide: finding the right coach (German)