Media training · For CEOs facing interviews, cameras and microphones

Media training for CEOs.
Composed, even when the camera is rolling.

I'm Sven Gold, a presenter at ProSieben since 2013, and I train CEOs and founders for TV, radio, podcast and video interviews. You learn to land your message clearly under pressure, answer critical questions calmly and come across on camera the way you do in your best conversation. 1:1, online or in person, in English or German.

Apply for an intro call Free Keynote Teardown
TV presenter since 2013 (ProSieben) · Coach to the EWOR Fellows · English & German

At a glance

For whom
CEOs, board members and founders before an interview, a TV or podcast appearance or regular video formats
Format
1:1 training with on-camera interview simulations, recordings and before-and-after comparison
Location
Online or in person, at your place or mine
Language
English or German
Typical occasions
TV and radio interviews, podcasts, panels, annual general meetings, investor days, LinkedIn videos
Investment
From €9,500 plus VAT. Core program by application only.
Why interviews fail

The camera forgives little. But most of it can be trained.

In an interview you have no slides, no second take and often only 20 seconds for your key message. That's what we work on:

Instead of a message that gets lost

Your key message in 30 seconds

Short, clear sentences people can quote, instead of long, nested sentences that get lost in the edit.

Instead of being thrown off

Calm under critical questions

We practice exactly the questions you dread until you answer them calmly and freely.

Instead of staring stiffly into the camera

Presence in front of the lens

Eye contact, facial expression and gestures that look natural on camera. Words and face match.

Instead of a voice that sounds strained

A voice that carries

Breathing, pitch and pace, so you sound confident even after a long day.

Instead of never getting a word in

Present on panels and talk shows

How to get a word in, set a key line and listen actively without seeming rude.

Instead of video calls that come across badly

Ready for everyday camera work

Posture, eye line, lighting and microphone for video interviews, podcasts and LinkedIn formats.

How we work

How media training works

  1. 1

    Application and intro call, 45 minutes

    Which appearance is coming up, who is the audience, which questions do you dread?

  2. 2

    Analysis of existing appearances

    I review previous interviews or videos and show you the three biggest levers.

  3. 3

    On-camera interview simulations

    Realistic questions from your situation, recorded and reviewed together. Every round gets measurably better.

  4. 4

    Sessions up to the date

    Short exercises, feedback on your recordings and a final run-through shortly before the interview.

I'm not a PR consultant and I don't script your answers. Your key messages come from your company. I train you to make them land in the interview.

Formats and investment

Formats for your media training

For a single interview, the Keynote PRE5ENCE Intensive is often enough. If several appearances are coming up, the Executive Intensive is the better choice.

Keynote PRE5ENCE Intensive

€9,500

The focused start when a specific appearance is coming up.

  • Half a day 1:1 online
  • 2 sessions of 60 minutes before the appearance
  • Blackout-proof opening: your first sentences are rock solid
Apply for an intro call

Executive PRE5ENCE Intensive

By application only

The core program: a full day on your real appearance and support all the way to the stage.

  • A full day 1:1 (8 hours)
  • 4 sessions of 60 minutes before the appearance
  • All 6 bonuses: blackout-proof opening, emergency kit, writing for the ear, panel & talk playbook, stage check, review compass
  • Countdown guarantee
Apply now

Stage Ready

By application only

For the appearance where nothing is left to chance.

  • Everything in the Executive Intensive, training day in person
  • Dress rehearsal the day before, on the real stage if possible
  • I'm at your event: backstage, final check, feedback afterwards
  • 12 months of access to the PRE5ENCE Academy
Apply now

Price plus VAT. The Executive Intensive and Stage Ready are by application only, because I personally work with a maximum of 12 executives per month. You apply through the intro call.

In practice

Experience in front of and behind the camera

Daniel Dippold, EWOR: BBC interview

Preparation for a BBC interview and for his speech as President of the Sigma Squared Society.

Xavier Sarras, 4P Capital: podcast “Beyond Billions”

I produce the podcast “Beyond Billions” for Xavier, published by the Börsen-Zeitung.

Stefan Homeister: hosting and podcast

Preparation for hosting alongside former P&G CEO David Taylor at the P&G Global Alumni Meeting 2025 in front of around 500 executives. Stefan also hosts the LEITWOLF podcast.

taff social: 3.7B views in 9 months

As the social face of taff I conceived, produced and edited formats. I know what works on camera.

“The most incredible technology doesn't help one bit if you can't communicate the potential of what you're building in a simple way. Sven is our number-one choice at EWOR.”
Daniel Dippold · Founder & CEO, EWOR
Who trains you

Sven Gold – TV presenter and coach for high-pressure appearances

I started at ProSieben, one of Germany's largest TV networks, in 2013. Two and a half months later I had my first own show. Since 2017 I've been the social face of the magazine show taff and helped build its social formats. In nine months they reached 3.7 billion views.

My own start was rocky: the response to my first application videos was that a media career was not recommended for me. With the right training, my dialect was gone in two weeks. That's why I know: speaking is not a talent. It is training.

More about me on LinkedIn →

Today I work with CEOs, founders and executives using my PRE5ENCE method with five pillars: Body, Flow, Voice, Clarity and Stage.

2013
Start at ProSieben, soon after my own show on ProSieben MAXX
3.7B
views for taff social in 9 months
10,000
people in front of a client's OMR stage
DE · EN
Training in the language of your appearance

What my media training is not

  • No PR consulting. I don't develop a press strategy or write answers. I train your appearance.
  • No crisis PR. In an acute crisis you also need a communications agency. I prepare you for the appearance itself.
  • No group seminar. We train 1:1, with the questions you will actually be asked.

FAQ

What is media training for CEOs?

Media training prepares executives for media appearances: TV, radio and podcast interviews, videos and panels. My focus is impact under pressure: key message, handling critical questions, voice and presence on camera.

How much does media training with Sven Gold cost?

The entry point is the Keynote PRE5ENCE Intensive (half a day plus 2 sessions) for €9,500 plus VAT. The Executive PRE5ENCE Intensive is by application only, through the intro call.

Do you prepare me for a specific interview?

Yes. We simulate the interview with the questions you expect and the ones you dread – until you answer calmly and freely.

Do you write my answers or key messages?

No. I'm not a PR consultant. Your messages come from your company. I make sure they land clearly and credibly in the interview.

Do you also help with crisis communication?

I train the appearance, for example a difficult interview or a press conference. For the crisis strategy itself, I recommend a specialized agency as well.

Does media training work online?

Yes. For video and podcast appearances in particular, online training is very realistic. We also optimize your setup: lighting, microphone, eye line.

Can I train in English, for example for international media?

Yes. We train in the language of your appearance, English or German.

Is the training confidential?

Yes. Recordings and content from the training are never published without your explicit consent.

When is your next appearance on camera?

I work with a maximum of 12 executives per month. Apply for an intro call: I review your details, and if it's a fit, we spend 45 minutes on what matters for your interview.

Apply for an intro call Start with a free Teardown
or email me at [email protected]
Also of interest: Keynote coaching for CEOsPitch training for foundersGuide: finding the right coach (German)